Motion Graphics can be best defined as Graphics in Motion. If anyone where to ask, “What is motion graphics?”, that would be the simplest motion graphics definition you can give them.

Motion Graphics involves creating graphics and moving them in time and space to achieve an intended goal or tell a story. The motion graphic elements are placed in a sequence of frames to create an illusion of motion. Unlike other forms of animation, animated motion graphics primarily use graphics and type.

Animation is a broader term used to describe graphics and characters movement non-live action videos. Motion graphics animation in the form of explainer video content is used in a diverse range of industries for storytelling and effective communication.
Graphics In Motion
History of Motion Graphics
The usage of motion graphics animation began as early as the 1800s. Walter Ruttmann, a German cinematographer experimented in abstract film making using shapes and forms, and produced the first known film that used moving graphics.

Other creating geniuses such as John Whitney created motion graphics title sequences for Alfred Hitchcock movies. Saul Bass also contributed to the development of motion graphics with title sequences that were known to communicate the mood of a film effectively. Saul Bass was the person behind some of the most iconic opening titles such as Vertigo.

Over the years motion graphics has become a common art form used in Movies, TV, Educational Content, Sales and Marketing videos.

Motion Graphics In Explainer Videos
Most TV shows, movies, video Ads, and explainer videos, use motion graphics animations. Just like one of our own video productions below, you’ll find extensive use of motion graphics throughout, which complements the character animations.

The rise of digital motion graphics is mainly because of its ability to clarify a concept and visualize in the most aesthetically pleasing manner. Though ‘concept’ and ‘visualization’ connect the dots back to the notion of telling an invigorating ‘story’.

Since more than 92% of shoppers are influenced to make their final purchase decision through online videos – you should root for the option that can capture their attention instantly. Besides, motion graphic videos are perfect for posting on social media and you always find them in most TV advertising videos.

In this article, you will learn the functional ingenuity of creative animated motion graphics and how any organization can utilize animated infographics in numerous styles.

Motion Graphics Video Examples
Here are some examples or motion graphics we created for some of our amazing clients. Each video is unique the industry and the message they’re communicating. You can find more motion graphics examples on our YouTube Channel or take a look at our portfolio.

Need to Make A Motion Graphics Video?
Need to make an animated motion graphics video? Creamy Animation is one of the top motion graphics companies based in Vancouver. We’ve partnered with large organizations such as Logitech, Fujitsu, Impark, Microsoft, and Blockdaemon. Our main services include marketing videos, training videos, corporate videos, and other motion graphics animated videos for business and non-profits.

Our combination of creative writing and story-driven videos help you connect with your audience on a personal level and deliver your message in a clear and concise manner. Check out our portfolio, this work review, or our video below.

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